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We help your
employees thrive in
New Brunswick.

ThriveNB gives your company a competitive advantage to attract and retain new employees for your New Brunswick-based business.

Recruiting new employees to
New Brunswick?

The growth of the New Brunswick economy and your business depends largely on newcomers. ThriveNB works with employers like you to attract and retain new team members.

ThriveNB works directly with your Human Resources and recruitment teams, your new employees, and their families.

From the point of hire, to the successful introduction of these families into their new lives in the region, our unique customized program is designed to anchor your new hires to the region and thrive in New Brunswick.

Protect your investment in

recruiting and training


Get a competitive advantage to

attract the best employees


Create a warm, welcoming culture for new hires

One of the top three reasons employees leave are 'unmet personal goals and dreams'

Third-party recruitment agencies, salary, benefits, moving packages and training costs add up. In fact, the cost of recruiting a new employee to New Brunswick is well over $100,000 - not including the valuable time lost if that hire leaves the province.


50 per cent of immigrants leave New Brunswick after five years - your hires will want to stay.

From relocation to fully blending with your NB community, our customized program is a comprehensive approach to retention.

Complete needs analysis and strategy
Local, concierge-level community integration
Full transparency and commitment

Each of our programs is tailored to meet the needs of your company and the individual - especially ‘life outside of work’.

Our team will execute a personalized action plan to introduce the employee and their family into the community.

We want your new employees to thrive and we’re open about their progress. Reports and touch points keep your team in the loop.

Thriving New Brunswick businesses we already work with:
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We help your employees thrive in their new community and work network:

1. Define employee needs & your retention goals

We like to get started on the right path. We’ll meet with your management team,

including HR leads, and the hired individual to initiate the retention strategy.

2. Develop an action plan for retention

Once we have the priorities set, we’ll create a personalized action plan for your new employee, significant others and dependents.

3. Introduce your new hire to the community

At this point, we start making introductions to key members of the community. Depending on the employee’s action plan, this could be educators, sports teams, etc.

4. Execute a customized retention plan

We’re off to the races, executing against the retention plan.

5. Maintain engagement for long-term success

Success for us is long-term. The goal is to ensure their community and network is

solid, ultimately making them less likely to leave their position.

Meet the Team

We're local.
We're connected. We're 24/7.

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Debbie Black

Barb Corey

Bernadette Fernandes 

Jane Donaldson & Phil Woods 

Sheri Shannon 

Many of our clients already have retention teams, but what sets us apart is our commitment to ‘life outside of work’ and our unique field team of local advisors. Our networks are broad, and facilitating connections to new friends, neighbours, service industry people and teachers is what we do best.

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Help your new hires feel at home and ready to thrive in NB.

Third-party recruitment agencies, salary benefits, moving packages and training costs add up. In fact, the cost of recruiting a new employee to New Brunswick can add up to more than $100,000.

Get Started
Hiring is Expensive - Protecting My Investment

A survey of 210 CEOs by Harvard Business School estimates that typical mid-level managers require 6 months to reach their breakeven point. Contact your local retention specialist to understand your company's ROI.

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